The ad is shot from Bush's point of view, as if the viewer is Bush. Bush (and therefore the viewer) faces a boardroom table of worried advisors and consultants--all looking down the table at him. Their concerned faces tell you something's desperately wrong. Only two of the advisors speak to Bush in the ad. One is playing good-cop (Karl Rove?) and speaks in a soothing, patient tone, as if to a child. The other is playing bad-cop (James Baker?) and is visibly angry. The rest of the advisors just exchange anxious glances and shift nervously throughout the ad.
advisor, holding a pointer, is standing next to a big chart with slogans
printed in big black type:
Good-cop: George, these are testing great in the focus groups. So come on, repeat after me, "If they commit the crime, they'll do the time."
George: [whining like a littke kid] But everyone knows I did cocaine. I'll sound like hypocrite!
Good-cop: Don't say that George!
George: [embarrassed] But I messed up and said I did some in 1974.
Good-cop: No George, you said you HAVEN'T done any SINCE 1974.
George: [pouting] Same thing!
Good-cop: [groans from frustration and throws his face into his hands.]
Bad-cop: [probably a friend and advisor of his father, yelling like a disciplinarian uncle.] Georgie! Listen to me. There will be no more whining or pouting from you. A lot of powerful people have given us millions of dollars to win this campaign and WE WILL WIN IT. Now say it! [points to the board]
Good-cop: [Taps the slogan with his pointer.]
George: [grudgingly] If you commit the crime, you do the time.
Bad-cop: [pounding the table] Once more with feeling!
George: [slightly better] If they commit the crime, they'll do the time.
[Screen goes black with big words:]
Tell the truth George.
How the funding works: These ads will be funded using a no-risk system that only the Internet makes convenient. This website will gather pledges for contributions. Once enough pledges have come in to fund one TV spot, the money will be collected, the spot will be aired, and then pledges will be collected for another spot. When you pledge a contribution, your credit card will be validated but not charged. Therefore, you don't have to worry about giving to a project that isn't going to take off. If not enough people pledge to run even one spot, then you lose nothing. If enough pledges do come in, then your contribution goes to making something wonderful possible.
To make a pledge click he
To volunteering to gather footage email us at: firstname.lastname@example.org
Press inquiries can be made via email to: email@example.com or to 617-216-5688